Caroline Criado Pérez

Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez sheds light on how society has been designed with only one gender in mind. For example, women were traditionally left out of medical studies and research or ignored in the process, leaving gaping holes in our understanding of female anatomy and processes such as fertility cycles and hormonal activity.

In addition, our technological advancements – particularly focusing on health, such as apps able to track copper levels – haven’t always caught up with this gender bias, ignoring crucial longitudinal tracking like periods that affect the lives of so many women worldwide. Criado Perez was rightfully awarded the 2019 Royal Society Science Book Prize for her groundbreaking work uncovering these examples and ultimately calling attention to solving a problem that has been overlooked for far too long-the gender data gap.