Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink

The New York Times best-selling book by the author of When: The Scientific Secrets of Perfect Timing offers readers a revolutionary new perspective on motivation.

Most people think that using prizes like money to inspire people is the ideal approach—also known as the “carrot-and-stick” strategy. That’s an error, contends Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this thought-provoking and compelling new book, he makes the case that the key to high performance and satisfaction—at work, in school, and at home—lies in our fundamentally human desire to take control of our own lives, to learn and create new things, and to do better for both ourselves and the world around us. In his exposé of the discrepancy between what science understands and what business practices, Pink draws on four decades of scientific research on human motivation to show how this influences every part of life. In a groundbreaking book that will alter the way we think and change the way we live, he investigates the three components of true motivation – autonomy, mastery, and purpose – and presents clever and unexpected strategies for putting these into action.