Introduction to Marketing (Chinese Version)

Learn the basics of marketing by exploring the root causes of customer decisions. The main topics include branding strategies (for example, brand positioning, brand communication), customer-centric marketing strategies, and new market development (for example, channel strategies, marketing plans). After successfully completing this course, you can use the skills you have learned to deal with real-world business challenges, which is also a part of the Wharton Business School Business Foundation Special Course.。