Introduction to Marketing (Chinese Version)

通过探究客户决策根源，学习市场营销基础知识。主要课题包括品牌塑造战略（例如，品牌定位、品牌传播）、客户中心化市场营销战略，以及新市场开拓（例如，渠道战略、市场营销规划）。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。

Tags: Business
Added on: July 27, 2020

Learn the basics of marketing by exploring the root causes of customer decisions. The main topics include branding strategies (for example, brand positioning, brand communication), customer-centric marketing strategies, and new market development (for example, channel strategies, marketing plans). After successfully completing this course, you can use the skills you have learned to deal with real-world business challenges, which is also a part of the Wharton Business School Business Foundation Special Course.。