Martin Lorenz

Contemporary visual identities are designed using the Flexible Visual Systems design guidebook guidelines. It offers you a range of ways to develop flexible systems, making them adaptable to any aesthetic or project that requires a different visual language. Learning to build flexible systems is not the same as learning a new craft; rather, it will completely transform how you conceive and carry out your work.

It is a strategy, or method, for designing. If you were to integrate system design into a curriculum, the first course you would take would be the foundation course since it gets you in the appropriate frame of mind. You will be able to employ the systematic approach in any field that you will afterward specialize in, including but not limited to corporate design, communication design, user experience design, and textile design.

The book is broken up into three distinct sections. The first half of this book is a theoretical introduction with a wealth of illustrations and spans 82 pages and explains the past, present, and future of flexible systems. The second half is a hands-on, almost entirely visual discussion of how to construct flexible systems based on form. It begins with a circle and then moves to a triangle, square, pentagon, and hexagon. On a total of 148 pages, there are numerous instruction manuals and examples demonstrating how to utilize them! In the third section, an explanation is given regarding how transformation processes might become adaptable systems for visual identities.

This chapter will be a lot of fun for many different people, especially creative coders, motion designers, and people who love to experiment. The prototypes that you see above don’t even come close to representing the gorgeous production that we have envisioned. We will print the 320 pages on a high bulk paper using three vivid Pantone colors, which cannot be replicated using CMYK or RGB colors, and we will use the Pantone colors. Agpograf in Barcelona, our go-to printer, will handle the printing and binding of the document. Slanted, a publishing house based in Germany will attend to the distribution of the books with the utmost attention to detail and affection.