Throughout history, humans have attempted to influence and control the thoughts of others. Since the word ‘brainwashing’ was coined after the Korean War, it has become part of popular culture and has been exploited to create sensational headlines. It has also been the subject of learned discussion from many disciplines: including history, sociology, psychology, and psychotherapy. But until now, a crucial part of the debate has been missing: that of any serious reference to the science of the human brain. Descriptions of how opinions can be changed, whether by persuasion, deceit, or force, have been almost entirely psychological.
In Brainwashing, Kathleen Taylor brought the worlds of neuroscience and social psychology together for the first time. Elegant and accessible prose, and with abundant use of anecdotes and case studies, she examines the ethical problems involved in carrying out the required experiments on humans, the limitations of animal models, and the frightening implications of such research. She also explores the history of thought-control and shows how it persists all around us, from marketing
and television, to politics and education.